Pearson: New York Online Active Math


New York Online Active Math
HDV. Color.
Total Running Time: 00 minutes 53 seconds.

A Pearson Education shoot, this video was designed as both a training and a marketing tool for Prentice Hall’s New York City Math and Technology textbooks and supplementary materials. Aesthetically, this shoot was a hybrid of the type of stylistic approaches that educational organizations typically desire: it combined both a guerrilla style (with hand-held camera and a Real-Time feel) and a controlled “set” (with lighting and multiple takes). Broken down into fifty clips — each representing one facet of Prentice Hall’s NYC products — these videos were optimized for web and DVD delivery.